Hello, I’m Amy — a former PMO and Technology Leader with 18 years’ experience in advertising agencies across the UK and Asia-Pacific. I’ve always worked at the crossroads of creativity and tech, but earlier this year, I decided to lean more intentionally into my passions. I retrained as a graphic designer and now I combine my background in brand strategy, creative and digital production with a fresh creative focus.
As a designer, I bring logic, emotion and intuition to the table. I care about work that not only looks great but solves problems, communicates clearly, and feels human. I’m especially drawn to tactile, off-screen design and experimental typography.
Outside of work, I’m a mum of two busy boys, married to a very patient man, and the proud owner of two scruffy oodles. I hoard paper stock like a bowerbird and have an irrational dislike of bananas.
I’m currently open to freelance work — whether you're an agency needing extra set of hands or an independent business looking for assistance on a creative project.
Thanks for your email, I'll be in touch in the next few business days.