Out in the Queensland outback, there is a reformer pilates studio rewriting the rules. no sterile monochromatic colour palettes or cookie cutter neutrals. just warmth, vibrancy and a whole lot of personality.
THE BACKGROUND
Method by G is an intimate, five-bed reformer pilates studio newly opened in Roma, outback Queensland by owner and lead instructor, Georgie Hare. Every detail of the studio has been meticulously curated. From premium reformer beds and designer interiors, to hot towels and freshly pressed wellness shots - the experience is intentionally designed to feel elevated and thoughtful.
THE CHALLENGE
But despite the beautifully curated studio experience, the website wasn't coming together in the same way. Despite Georgie's best efforts, it lacked the same polish. And while the brand had a logo, the rest of the identity was largely. undefined, making the task even harder.
THE IMPACT
The website isn't just where clients book their classes. It's often their first real interaction with the brand. For Method by G, where so much consideration had gone into the in-person experience, the online side needed to reflect that same level of care. Inconsistency across touch points risked weakening the brand's credibility, and the intentional experience Georgie had worked so hard to create within. the physical studio space.
THE FIX
To close the gap in the user experience, the brand needed a clear strategy and a strong visual identity beyond the logo, to ensure every interaction, whether inside the studio or out, felt undeniably Method by G.
THE BRAND STRATEGY
The website isn't just where clients book their classes. It's often their first real interaction with the brand. For Method by G, where so much consideration had gone into the in-person experience, the online side needed to reflect that same level of care. Inconsistency across touch points risked weakening the brand's credibility, and the intentional experience Georgie had worked so hard to create within. the physical studio space.
